Saltor Talent presenta NUEVOS LIDERAZGOS, cápsulas de inspiración para directivos. A lo largo de los distintos capítulos varios expertos nos irán adentrando en aspectos clave para los líderes de los nuevos tiempos.
En el cuarto capítulo, Marc Cortés, Digital Transformation and Growth Business Advisor independiente. Ayuda a directivos y a empresas a conseguir resultados transformadores capturando el potencial digital a partir de la experiencia del cliente.
Su trayectoria profesional empezó como consultor de estrategia digital en Accenture. Posteriormente estuvo en el equipo fundacional del área de negocio digital de CaixaBank participando durante 9 años en la transformación digital (y cultural) del primer banco de España. En ese momento se incorporó, como socio, a la recién nacida RocaSalvatella , consultora especializada en aceleración de negocios y transformación Digital. Durante más de 12 años ha ayudado a compañías líderes en su sector en España y Latinoamérica, como Socio y Director General de RocaSalvatella.
Ha participado en procesos de transformación en más de 200 empresas como el grupo Volkswagen, Telefónica, ABB, Agrolimen, Banco Sabadell, BBVA, CaixaBank, Obra Social de CaixaBank, Banco Crédito Perú (BCP), Davivienda, CocaCola, Pepsico, Nespresso, Grupo Mahou San Miguel, Tous, ESADE, Fluidra, Grifols, MediaMarkt, Futbol Club Barcelona, Intermon Oxfam, Almirall, Grupo Terpel o EcoPetrol.
Desde 1999 es Profesor Asociado Adjunto del departamento de Marketing de ESADE especializado en temas de Marketing, Nuevos modelos de negocio digitales y estrategias de Omnicanaldiad. Su experiencia docente se extiende a las Universidades de UC Berkeley Extension (San Francisco) y la Universidad del Pacífico (Lima, Perú), como profesor visitante.
Ha plasmado su experiencia en los entornos de Transformación Digital, Modelos de negocio y OmniExperiencia en varios libros entre los que destacan “Frictionless, diseñar una estrategia OmniExperiencia a partir de la integración de canales” (Profit Editorial, 2021), “Las claves del nuevo marketing: como sacarle partido a la web 2.0” (Gestión 2000, 2009), “Iníciate en el Marketing 2.0” (Netbiblo, 2009) y “Nanoblogging” (UOC, 2009).
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