NEW LEADERSHIPS | Ch#6. Marc Cortes | Digitization and talent – SALTOR Talent

NEW LEADERSHIPS | Ch#6. Marc Cortes | Digitization and talent

28/10/2021 Saltor Talent 87 Comments

Saltor Talent presents NEW LEADERSHIPS, capsules of inspiration for managers. Throughout the different chapters, several experts will introduce us to key aspects for the leaders of the new times.

In the fourth chapter, Marc Cortés, Independent Digital Transformation and Growth Business Advisor. He helps managers and companies achieve transformational results by capturing the digital potential of the customer experience.

His professional career began as a digital strategy consultant at Accenture. Later he was in the founding team of the CaixaBank digital business area, participating for 9 years in the digital (and cultural) transformation of the first bank in Spain. At that time he joined, as a partner, the newborn RocaSalvatella, a consulting firm specialized in business acceleration and Digital transformation. For more than 12 years he has helped leading companies in the sector in Spain and Latin America, as Partner and General Director of RocaSalvatella.

He has participated in transformation processes in more than 200 companies such as the Volkswagen group, Telefónica, ABB, Agrolimen, Banco Sabadell, BBVA, CaixaBank, Social Work of CaixaBank, Banco Crédito Perú (BCP), Davivienda, CocaCola, Pepsico, Nespresso, Grupo Mahou San Miguel, Tous, ESADE, Fluidra, Grifols, MediaMarkt, Futbol Club Barcelona, Intermon Oxfam, Almirall, Grupo Terpel or EcoPetrol.

Since 1999 he has been Associate Professor in the ESADE Marketing Department specializing in Marketing, New digital business models and Omnichannel strategies. His teaching experience extends to the Universities of UC Berkeley Extension (San Francisco) and Universidad del Pacífico (Lima, Peru), as visiting professor.

He has captured his experience in the Digital Transformation, Business Models and OmniExperience environments in several books, including “Frictionless, designing an OmniExperience strategy based on channel integration” (Profit Editorial, 2021), “The keys to the new marketing: how to take advantage of web 2.0” (Gestión 2000, 2009), “Get started with Marketing 2.0” (Netbiblo, 2009) and “Nanoblogging” (UOC, 2009).

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